7-Eleven Going After Piece of Super Bowl Pizza, Wing Pie

Offering deals for hot food categories' biggest sales day of the year

Published in CSP Daily News

DALLAS -- 7-Eleven Inc. is offering pizza-loving sports fans and sports-loving pizza fans large Pepperoni and Triple Cheese pizzas for $5.55 each and a large Deluxe Meat pizza for $6.99 to win a "piece of the pie" on pizza's biggest sales day of the year, which happens to coincide with the biggest football game of the year, the Super Bowl.

Customers also can get a deal when they purchase a two-liter bottle of any brand of soft drink and save another dollar, lowering the prices of the pizzas to $4.55 and $5.99, respectively.

The fresh-baked, 14-inch pizzas are available for takeout at participating 7-Eleven convenience stores nationwide.

Also, 7-Eleven stores offer a combo deal that includes a large pizza and 10 chicken wings or a large pizza, five chicken wings and four mozzarella sticks for $10.

"7-Eleven will have delicious, hot pizza for take-out before, during and after the game, whether your team is winning or losing," said Kelly Buckley, 7-Eleven vice president of Fresh Food Innovation. "Customers can choose their pizza variety, and we'll bake it fresh for you, on the spot anytime, day or night. Fans can grab their favorite hot pizza, wings, cheese sticks and everything else they need for the big game--beer, wine and soft drinks, ice, chips and dips."

7-Eleven's Deluxe Meat pizza is topped with pepperoni, Canadian bacon, beef, pork sausage and diced bacon, while the Triple-Cheese pizza includes melted mozzarella, cheddar and parmesan cheeses. Wings are available in three flavors--Barbecue, Spicy and Asian-style Dragon wings. Crispy, breaded mozzarella sticks come with a side of marinara sauce.

Not only is Sunday, Feb. 2, the biggest day for pizza sales, it also is the day chicken wings "fly" off the shelves, said Buckley. While pizza restaurants talk about the number of slices sold for the day as being in the millions, the number of chicken wings consumed over the game weekend is well above one billion, according to the National Chicken Council.

Other top-selling pizza days are Halloween, Thanksgiving Eve, New Year's Eve and New Year's Day. For 7-Eleven, add Christmas Day to that list when pizza sales showed a dramatic spike.

7-Eleven, Dallas, operates, franchises or licenses approximately 10,300 7-Eleven stores in North America. More than 5,200 U.S. 7-Eleven stores sell hot foods. Globally, there are approximately 52,200 7-Eleven stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion.

Keywords: 
hot & cold food, QSR