7-Eleven to Give Away 58 Xbox Ones in 58 Days
Mountain Dew Game Fuel Citrus Cherry is featured Slurpee flavor during promotion
Published in CSP Daily News
DALLAS -- 7-Eleven Inc. will give away 58 Xbox One Entertainment Systems--one each day through Jan. 2, 2014, as part of a Slurpee promotion. Xbox One will be available for purchase at retailers on Nov. 22.
The featured Slurpee flavor during the contest period is Mountain Dew Game Fuel Citrus Cherry. Customers who purchase this or any other Slurpee flavor can enter their cup code to earn Slurpee Rewards points at www.slurpee.com. They can redeem points to enter the contest up to five times each day. Each entry requires two Slurpee Rewards points.
In addition to the 58 Xbox One entertainment systems, the chain will award more than 150 Instant Win prizes each day. Prizes include Xbox 360 arcade games, one-month and 12-month Xbox Live Gold memberships, Xbox Digital Promotional gift cards and $200 Visa gift cards.
It will draw Xbox One winners at midnight each night (CST) from Nov. 6 to Jan. 2. It will award Instant Win prizes throughout the day.
"7-Eleven is pairing Slurpee, our hottest, coldest drink, with the all-in-one entertainment system this holiday season," said Laura Gordon, 7-Eleven vice president of brand innovation. "With more than 150 prizes awarded each day, the chances are good that our Slurpee fans will come away a winner during the contest. That's the kind of game I like to play. And Xbox One, of course."
Only codes entered after Nov. 1 can be used toward the Xbox One sweeps and the Instant Win prizes, but existing Slurpee Rewards points can be used to redeem new Xbox rewards in the catalog. To give customers even more ways to win, they can redeem codes from specially marked "Every Two Minutes" Mountain Dew and Doritos products at http://7-elevenreward.com to enter the Xbox Sweepstakes and Instant Win game.
The Xbox One All-in-One Entertainment System includes an Xbox One, Kinect sensor, Xbox One controller, HDMI Cable and Xbox One Chat Headset. Xbox One enables users to have all their entertainment options in one place: games, movies, television shows, sports and music.
7-Eleven, Dallas, operates, franchises or licenses approximately 10,200 7-Eleven stores in North America. Globally, it has nearly 51,600 stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales of approximately $84.8 billion.