7-Eleven Birthday Celebration Extends Beyond 7/11

Free Slurpee giveaway gives way to more freebees via mobile app

Published in CSP Daily News

DALLAS -- 7-Eleven Inc. is celebrating its 87th birthday with more than a week of free offers, beginning Friday, July 11, which the company calls "7-Eleven Day."

July 11 is the day the convenience store retailer gives away millions of Slurpee drinks to toast its birthday. Between 11:00 a.m. and 7:00 p.m. this Friday at participating stores, customers can receive a free small Slurpee drink while supplies last.

This is the 12th year the retailer has offered free Slurpee drinks on its birthday.

Then each day through July 19, a coupon for a different, free item will be featured on 7-Eleven's smartphone app.

  • Saturday, July 12: Free Big Gulp soft drink
  • Sunday, July 13: Free M&M's Birthday Cake Flavor candies
  • Monday, July 14: Free Grandma's Cookies
  • Tuesday, July 15: Free Hostess Twinkies
  • Wednesday, July 16: Free Snickers or Twix brand ice cream bar
  • Thursday, July 17: Free Quaker Chewy Yogurt snack bar
  • Friday, July 18: Free Pillsbury cookie
  • Saturday, July 19: Another free small Slurpee drink

To receive each day's free offer, a customer must first download and register on the 7-Eleven app. A customer opens the 7-Eleven app at the store and shows the member barcode to the sales associate at checkout. The bar code appears below the coupons. Once the associate scans the barcode at the register, the customer will receive the item as they check out. Quantities are limited, and the free items are available at participating stores while supplies last. The offer is limited to one free item per person, per day. The 7-Eleven app is not required to receive a free Slurpee drink on July 11.

"Every year on 7-Eleven Day, we take the opportunity to thank our guests for their patronage throughout the year," said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "This year, we're saying thanks in an even bigger way with eight days of free stuff. Summer is the season of fun, and each day's special offer through our 7-Eleven app is a fun treat to enjoy, compliments of 7-Eleven and our supplier partners."

This summer, two limited-edition Slurpee drink flavors are among choices at 7-Eleven--Lemonade, made with real fruit juice, and Slurpee Lite Sugar-Free Fanta Watermelon Punch.

Participating 7-Eleven stores also are offering quarter-pound Big Bite hot dogs on July 11 for $1 as part of the birthday celebration.

7-Eleven created the concept of convenience retailing in 1927 (the exact date is unclear), when an employee began selling milk, bread and eggs from an ice dock in Dallas. 7-Eleven's most iconic brand, Slurpee, celebrates its 49th birthday this year. 7-Eleven introduced the frozen carbonated beverage in its stores in 1965, and it was an immediate hit.

Dallas-based 7-Eleven operates, franchises or licenses more than 10,300 7-Eleven stores in North America. Globally, there are more than 53,300 7-Eleven stores in 16 countries. During 2013, 7-Eleven stores generated total worldwide sales close to $84.5 billion.

Part of CSP's 2014 Convenience Top 101 retailers