Xyience Adds Distribution Partner in Oklahoma City

Capital Distributing to will bring energy drinks to eight-county area

Published in CSP Daily News

LAS VEGAS -- Xyience Xenergy, the official energy drink of the UFC, established a new partnership with Capital Distributing LLC that will offer access to more than 1,800 retail doors in the eight counties of the Oklahoma City, Okla., metropolitan area that the distributor serves.

The agreement includes all eight of Xyience Xenergy's award-winning sugar- and calorie-free flavors, as well as the complete collection of Xyience's non-carbonated beverages Xenergy + Tea, Lemonade and Hydration.

Xyience's relationship with Capital means the brand can secure retail shelf space in convenience retailers including Circle K and On Cue and in grocery stores like Buy for Less, Crest Foods and Homeland.

Xyience has experienced tremendous success in other areas of Oklahoma, such as Tulsa, thanks to its distribution partnership with Love Bottling Co., which has offered the brand exposure in leading retailers such as Buy for Less, Homeland and Reasor's Grocery.

"It's clear that the leadership team at Capital is committed to building and growing brands, so this is a very exciting relationship for Xyience," said Reuben Rios, Xyience vice president of U.S. sales. "We have been very impressed with the emphasis both of our Oklahoma partners place on building solid relationships with their retailers and the brands in their portfolios. The commitment to solid, long-term relationships is a crucial ingredient to a successful future."

Xyience Xenergy, Las Vegas, is the fastest growing among the top 10 brands in its category.