For 'When It's Hot Outside'
Newcastle Brown Ale launches limited-edition Summer Ale
Published in CSP Daily News
WHITE PLAINS, N.Y. -- Newcastle Brown Ale has announced the nationwide release of its limited-edition beer, Newcastle Summer Ale. On shelves now for a limited time, Summer Ale is a light golden ale with a crisp citrus aroma and a dry, hoppy finish.
"In the spirit of Newcastle's recent commitment to 'No Bollocks,' and our pledge to tell it like it is, I will simply say: Summer Ale is a refreshing, delicious beer meant to be enjoyed in the summer, when it's hot outside. We hope you buy a lot of it," said Charles van Es, brand director of Newcastle Brown Ale.
Brewed with Optic malts and Styrian Golding and Challenger hops, Newcastle Summer Ale has an alcohol by volume (ABV) of 4.4% with 26 International Bittering Units (IBUs). The beer is brewed in partnership with the historic Caledonian Brewery.
Newcastle Summer Ale is available nationwide from May 2012 through July 2012 in six-packs and 12-packs priced comparably to Newcastle Brown Ale. Summer Ale will also be available on draught at pubs in select markets.
A No Bollocks beer brand (see Related Content below for previous CSP Daily News coverage), Newcastle Brown Ale was first brewed in 1927 in the town of Newcastle, England. Colonel Jim Porter crafted the ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cold, Newcastle Brown Ale has since become a world favorite as a dark beer that's easy to drink. Newcastle Brown Ale is imported by the nation's premier beer importer, Heineken USA.
Based in White Plains, N.Y. Heineken USA Inc. is a subsidiary of Heineken International BV. Brands imported into the U.S. include Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale and Buckler nonalcoholic brew. Heineken USA is also the exclusive U.S. importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico.