ULTRA 19th Hole Light Tea & Lemonade Hits Shelves
Available nationwide for a limited time
Published in CSP Daily News
ST. LOUIS -- Michelob ULTRA has introduced ULTRA 19th Hole Light Tea & Lemonade, an iced tea and lemonade-flavored alcohol beverage inspired by the golf course classic. Available nationwide for a limited time, ULTRA 19th Hole is a lighter alternative to traditional flavored malt beverages.
ULTRA 19th Hole is the latest innovation in the growing lineup for Michelob ULTRA, a brand designed to appeal to active-lifestyle consumers.
"Over the years, blended tea and lemonade drinks have grown from a golf course specialty to a summertime staple, and ULTRA 19th Hole takes the popular concept to the next level," said Ryan Moore, vice president of premium lights. "We've seen a growing demand for lighter, sweeter beverages, and we believe ULTRA 19th Hole offers the right combination of refreshment and flavor. And just like the classic, it's also great over ice."
ULTRA 19th Hole is available in single-serve and four-packs of 16-ounce cans and can be purchased at convenience stores, select golf courses and bars and restaurants.
ULTRA 19th Hole is brewed at Anheuser-Busch's Baldwinsville, N.Y., brewery.
Based in St. Louis, Anheuser-Busch, the U.S. subsidiary of Belgium-based Anheuser-Busch InBev, brews Budweiser and Bud Light and distributes these and many other brands through a network of more than 500 independent wholesalers. It also owns a 50% share in Grupo Modelo, Mexico's leading brewer.