Two Circle K Regions to Add Koma Unwind Beverages

Relaxation drink, shot brand expands into 700 more stores

Published in CSP Daily News

STATESVILLE, N.C. -- Bebida Beverage Co. (BeBevCo), a developer, manufacturer and marketer of relaxation and energy products, announced the company's flagship product, KOMA Unwind Liquid Relaxation, its KOMA Unwind shots and Relax 5 shots will soon be available in U.S. regions of Circle K convenience stores.

In the coming months, KOMA Unwind Liquid Relaxation featuring newly packaged KOMA Unwind regular and zero drinks, will be finding a new home in nearly 300 Circle K stores across Alabama, Georgia, North Carolina and South Carolina.

For those craving a quick sense of relaxation, the KOMA Unwind shots and Relax 5 shots will be available in the coming weeks across 400 or more additional retail stores spreading across the Midwest, including the states of Illinois, Indiana, Iowa, Kentucky and Missouri.

"We are excited to have KOMA Unwind as a new brand in our stores," said Circle K Southeast category manager Misti Mason. "It is always great to offer new, local, innovative brands to our customers."

Tiffany Schultheis, BeBevCo's executive vice president of sales, agreed.  "This is a significant deal for us," she said. "Our new relationship with Circle K not only puts our products in the hands of new consumers, but also paves a path to expand our horizons and reach the eventual goal of having our product placed in all of their stores."

Circle K is a subsidiary of Alimentation Couche-Tard, Lavel, Quebec.

Part for CSP's 2014 Convenience Top 101 retailers