True Drinks Inks Agreement With Core-Mark

Distributor will supply AquaBall to convenience retailers

Published in CSP Daily News

IRVINE, Calif. -- True Drinks Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, has announced an agreement with Core-Mark Holding Co. Inc.

True Drinks provides a healthy alternative for kids to drink. Its AquaBall is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda.

AquaBall is currently available in three flavors: orange, grape and fruit punch; the company will soon offer a berry flavor and a seasonal strawberry lemonade flavor.

The company has licensing agreements with Disney and Marvel.

South San Francisco, Calif.-based Core-Mark is one of the largest marketers of fresh and broad-line supply solutions to the convenience retail industry in North America. It offers a full range of products, marketing programs and technology solutions to more than 29,000 customer locations in the United States and Canada through 28 distribution centers. It services traditional convenience retailers, grocers, drug, liquor and specialty stores and other stores that carry convenience products.

"The results of our testing phase with Core-Mark have gone exceedingly well. The confidence shown by one of the largest and well known distributors in North America is further verification that there is consumer demand for AquaBall. Core-Mark has extensive reach throughout North America and it is an honor to be integrated into their portfolio of offerings," said Bob Weiss, director of operations for Irvine, Calif.-based True Drinks.

"The response we have received from outlets, chains and distributors is further confirmation that we are filling an unmet void in the marketplace," said Jason Dorfman, national director of sales for True Drinks "Refreshing, better tasting and healthier alternatives to water, especially for young adults, are in high demand. We look forward to working with the Core-Mark team as we continue to build distribution across the U.S."

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packaged beverages