Tecate Promotion Takes Fans to the Races

Mexican import is “official beer sponsor” of Toyota Grand Prix

Published in CSP Daily News

LONG BEACH, Calif. -- Tecate Light invites adults 21 and older in Southern California to enrich their experience at the Toyota Grand Prix of Long Beach on April 13-15, 2012, with live performances by award-winning Mexican band Belanova and legendary rock visionaries Joan Jett and the Blackhearts, the Miss Tecate Light Toyota Grand Prix of Long Beach competition, ticket discounts at retail and much more.

As the “Official Beer Sponsor” of the Toyota Grand Prix of Long Beach, Tecate Light will make the racing event--including the concerts--accessible to as many fans 21 and older as possible by offering mail-in-rebates worth $100 off of a three-day reserved seating ticket, or $10 off a single day reserved seating admission, with the purchase of a 12-pack or larger of Tecate Light or Tecate at select retail locations throughout Southern California.

In the weeks prior to the racing weekend, Tecate Light will be offering various promotions in selected bars, restaurants and nightclubs to consumers 21 years and older, including meet-and-greets with the Chicas Tecate Light brand ambassadors. Additionally, fans over 21 years old will be able to take advantage of mail-in-rebate and instant savings on the purchase of snacks and car cleaning products, as well as a 12-pack or larger of Tecate or Tecate Light at select retail locations.

Heineken USA Inc., the nation's premier beer importer is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale, and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico.

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