A Story About Nothing

Snapple rolls out "Win Nothing Instantly" contest

Published in CSP Daily News

PLANO, Texas -- Nothing is new at Snapple. In fact, Dr Pepper Snapple Group issued a press release about it:

Snapple has Nothing to say. Why? Because Nothing is important. Nothing is universal. Nothing is great.

Nothing is the answer when you ask your teenager what he did at school today. It's what's left over on your plate after your favorite birthday meal and what's left to talk about after catching up with your best friend. It's what remains on your to-do list on a Friday afternoon--and then it's your Saturday plans. Some celebrities are famous for it. Some TV shows last a decade talking about it. And now, Snapple wants America to celebrate it.

"What's more extraordinary than Snapple? Nothing comes to mind," said Dave Fleming, director of marketing for Snapple. "Over the years, we've heard from thousands of Snapple fans about what makes them stand out from the crowd. This summer, we want our fans to celebrate what brings us all together--nothing."

Many great minds, including the one writing this press release, have attempted to make sense of Nothing. We've searched for its meaning, fantasized about it, and analyzed it to its core. Is there something behind Nothing? And if there is, would Nothing still exist?

Starting today, Snapple fans can get a whole lotta Nothing. Grab a 16-oz. Snapple bottle that is clearly marked "Win Nothing Instantly" (we wouldn't want you to miss it) and look under the cap. Voila! If you are one of the lucky ones, you could win Nothing, such as, "No Bills," "No Airfare," "Better Than Nothing: Free Snapple," and a host of other Nothings.

"I have Nothing to add," said Fleming.

Snapple offers a variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% vitamin-fortified juices and water.

Plano, Texas-based Dr Pepper Snapple Group is the leading producer of flavored beverages in North America and the Caribbean. In addition to its flagship Dr Pepper and Snapple brands, its portfolio of more than 50 brands includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Penafiel, Rose's, Schweppes, Squirt and Sunkist soda.