Stewart's Private-Label Impact

Retailer rolling out own energy drink brand

Published in CSP Daily News

SARATOGA SPRINGS, N.Y. -- Impact, Stewart's Shop's new private-label energy drink, will be on the convenience retailer's shelves soon, but it is giving customers a chance to taste it before they buy it. Stewart's Shops is giving out samples at select stores, it said on Facebook.

Citrus-flavored Impact will sell carry the retail price of 99 cents for a 12-ounce can, it said. A six-pack is priced at $5.49, it added.

Stewart's Shops is touting its overall private-label product lineup as a lower-cost alternative to national brands. In a YouTube video (watch it below or click here), marketing manager Tom Malley said, "You are not paying for national distribution; you're not paying for any national advertising campaigns."

Other private-label products include milk, cheese and other dairy products; more than 30 flavors of its signature ice cream; 16 flavors of soda; more than 20 dairy, juice and tea refreshers and smoothies; chips; breads; coffees; frozen pizza; and hot dogs.

It also offers private-label candies, and as reported in CSP Daily News, the chain recently launched several flavors of premium candy bars (see Related Content below for previous coverage).

It is asking customers what other flavors they would like.

Saratoga Springs, N.Y.-based Stewart's Shops is an employee- and family-owned convenience store chain known for milk, ice cream, coffee, food to go, gasoline and more. There are approximately 330 Stewart's Shops located in more than 30 counties across upstate New York and southern Vermont.

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