SaveOnBrew Helps C-Stores Advertise Beer Deals

Beer search engine is "leveraging tool" for smaller retailers to reach customers

Published in CSP Daily News

HOUSTON -- The number of convenience stores is increasing, and the speedy service, convenient hours and growing variety are some of the reasons why people prefer to buy their beer from this type of retailer. SaveOnBrew.com now offers a new "weapon" in the advertising war specifically targeted to the c-store segment.

SaveOnBrew is a search engine made specifically for beer, including craft and high-end beers. "People tend to have this misconception that only places like Consumer's Beverages, Whole Foods or beer specialty shops carry the microbrews and craft beer they want," said SaveOnBrew co-founder Mark Davidson. "Our site is a great leveraging tool for c-stores and smaller retailers who want to let people know, 'Hey, we have a great selection of craft beer too'."

Consumers enter their zip code to get a listing of the best beer prices and deals in their geographic region. Listings can then be narrowed down by brand, style, store, type of container and quantity. Visitors can use their smartphones to access the mobile version of the site, as well as maps to nearby beer retailers.

The site has more than 24,000 Facebook fans and more than 100,000 page views per month, the company said, making it an ideal resource for c-stores, new retailers and sellers who are looking for new ways to reach larger audiences.

Posting deals to SaveOnBrew is free. C-stores can contact the site owners directly to post beer sales and specials. Additional ad space is available at affordable "small-business" pricing, said the company.