Red Bull Turns Corner Store Into Formula One Pit Stop
Celebrating Formula One race with "takeover" in Austin, Texas (slideshow)
Published in CSP Daily News
AUSTIN, Texas -- To celebrate Formula One's only stop in America with the U.S. Grand Prix at the Circuit of the Americas track in Austin, Texas, Nov. 15-17, Corner Store and Red Bull are bringing the F1 experience to life for the everyday driver.
A Corner Store in Austin greets customers with red and white bumpers as they pull in, mimicking an F1 track. Employees are wearing Infiniti Red Bull Racing hats, and each pump has been be turned into a miniature pit stop complete with life-size pictures of Infiniti Red Bull Racing drivers Sebastian Vettel and Mark Webber.
"Since Austin hosts the only F1 race in America, we wanted to bring the buzz and excitement of the international circuit to our customers there," said Kim Bowers, CEO of CST Brands Inc., Corner Store's parent company.
All Corner Store locations throughout Austin, as well as those in Dallas and San Antonio, will feature Infiniti Red Bull Racing branded coolers and point-of-purchase (POP) materials in store.
The Formula One circuit garners an impressive global audience reaching in the hundreds of millions as it travels across five continents; 11 teams compete with two drivers, who reach speeds of nearly 200 miles per hour for up to two hours yielding horsepower in the 800 range, and managing forces in excess of 4G as they take corners.
Infiniti Red Bull's driver Sebastian Vettel secured his fourth straight F1 world title last month in India. He is the youngest driver, and only the fourth man in history, to win four titles. Mark Webber has achieved nine wins, 39 podiums and 12 pole positions.
In less than 10 years of existence, Infiniti Red Bull Racing has reached the pinnacle of success. The team captured the Formula One Constructors' World Championship in 2010 and has retained the title ever since, claiming it in 2011, 2012 and 2013.
CST Brands is one of the largest independent retailers of motor fuels and convenience merchandise in North America. Based in San Antonio, it has nearly 1,900 locations throughout the Southwestern United States and Eastern Canada offering a variety of convenience merchandise, beverages, snacks and fresh food. In the United States, CST Corner Stores proudly sell Valero fuels and signature products such as Fresh Choices baked and packaged goods, U Force energy and sport drinks, Cibolo Mountain coffee, FC Soda and Flavors2Go fountain drinks. In Canada, CST is the exclusive provider of Ultramar fuels and its Depanneur du Coin and Corner Stores sell signature Transit Cafe coffee and pastries.