Prima Marketing Picks Up BeBevCo's Koma Unwind
90 stores in southwestern Pennsylvania, West Virginia will carry relaxation drink
Published in CSP Daily News
FAIRMONT, W.Va. -- Prima Marketing LLC's 90 7-Eleven locations in Western Pennsylvania and West Virginia will carry Bebida Beverage Co.'s flagship product, the relaxation drink Koma Unwind. BeBevCo is a developer, manufacturer and marketer of relaxation and energy drinks.
"This is obviously a huge development for us but it's actually just the beginning of what we see clearly as a much larger rollout of our products over the coming weeks and months," said BeBevCo CEO Brian Weber. "Requests for our products are rolling in so fast that we have had to set up a 'situation room' to keep track of all the leads, requests and enquiries. We are ecstatic about the success of our brand but again, this is only the tip of the proverbial iceberg."
Statesville, N.C.-based BeBevCo develops, manufactures and markets beverages including relaxation drinks Koma Unwind Chillaxation Drink, Koma Unwind Sugar-free Chillaxation Drink and Koma Unwind Chillaxation Shot as well as Potencia Energy Drink, Potencia BLAST energy shot and Piranha Water.
The beverage rollout does not include other 7-Eleven stores operated or franchised by Dallas-based 7-Eleven Inc.
Originally founded by Jeff Kramer and Hamish Fordwood in January 1998, Prima Marketing became a 7-Eleven domestic licensee in June 2002. The corporate/financial office is based in Denver, and an operations office is located in Fairmont, W.Va.