A New Way to Caffeinate: Club Soda

Product rollout adds new segment to energy drinks

Published in CSP Daily News

GLENVIEW, Ill. -- Caffeinated Club, a recently launched line of flavored club-soda waters with the added benefit of caffeine and no added sugar or artificial sweeteners, has entered a distribution agreement with Southern Wine & Spirits in Illinois.

Caffeinated Club launched in the Chicago market this winter and aims "to transform the way America gets its daily caffeine as health-conscious consumers steer away from energy drinks and colas," according to the company. The agreement will cover Illinois and increase the market saturation of Caffeinated Club.

"Southern Wine & Spirits is an outstanding choice as a distribution partner, not only in Illinois, but as we expand into other markets in the near future," said Rocky Mosele, president of Rocky's Beverages, which owns and operates Caffeinated Club.

"Caffeinated Club has created a new segment in the beverage industry; there is no other product on the market currently like it," said Brett Guerard, brand director of Southern Wine & Spirits. "We are very excited to make it more accessible to our beverage consumers in Illinois."

Caffeinated Club is currently manufactured and bottled in Glenview, Ill. Each single-serving plastic recyclable contains 12-ounces of carbonated water. The brand is offered in four flavors:  Lemon, Raspberry, Orange-Grapefruit and Clear, which is unflavored. Each bottle contains no sugar, no calories and no artificial sweeteners.

Southern Wine & Spirits of America Inc. is the nation's largest wine and spirits distributor, with current operations in 28 states.