Natural Light Gets Spring Packaging Updates

25-oz. cans available as singles or in three-packs

Published in CSP Daily News

ST. LOUIS -- Just in time for the annual spring time trek to warm-weather destinations such as Panama City, Fla., and Lake Havasu City, Ariz., Anheuser-Busch's Natural Light has launched limited-edition Spring Break “Natty-Gram” packaging, as well as 25-oz. cans, replacing the traditional 24-oz. can.

Natty-Grams are fill-in-the-blank stories on each pack to let consumers’ share their Spring Break experience; the packaging also encourages customers to share a pic of their Natty-Gram with Natty Rewards for a chance to win prizes.

The 25-oz. can offers Natty drinkers in extra ounce of beer in every can. They will be sold either individually or in 3-packs.

The Natty Rewards Club launched in August 2013 to recognize people who "keep it real." Natty fans can visit Facebook.com/NaturalLight, submit a photo and get rewarded. Winning photos are announced and featured on the Natty Light Facebook page.

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