Mountain Dew to 'Kickstart' the Night

Pepsi expands beverage line to reach new daypart

Published in CSP Daily News

PepsiCo rolls out line extensions to Mtn Dew Kickstart beverages

PURCHASE, N.Y. -- Mountain Dew Kickstart is stepping into a new daypart. Originally introduced in 2013 with an eye on mornings, DEW Nation can get ready for the night with a pair of new Mtn Dew Kickstart flavors developed for nighttime consumption.

Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade fuse the taste of Mountain Dew with 5% real fruit juice, plus electrolytes for taste. The drinks have 80 calories per 16-ounce can.

"Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade give you just the right amount of kick to get you ready for anything the night brings your way," said Greg Lyons, vice president of marketing at Mountain Dew. "Whether it's an epic road trip, a winner-take-all gaming tourney or a standing-room-only concert, Mtn Dew Kickstart packs 16 ounces of energizing refreshment so you and your buddies can start the night right."   

Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade rolled out to retail stores nationwide this week.  Meanwhile, five Mtn Dew Kickstart "Night Machines" are hitting the street across the U.S. to give fans an opportunity to taste the new flavors.

Dubbed one of PepsiCo's most successful beverage product launches in the past 10 years, Mtn Dew Kickstart Orange Citrus and Mtn Dew Kickstart Fruit Punch were introduced to offer consumers an entirely new alternative to traditional morning beverages. Retail sales for Mtn Dew Kickstart have already surpassed $150 million since it was introduced in 2013.

Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the United States.

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. The company's main businesses include Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola.