Mac's, Xyience Launch UFC 129 VIP Experience Sweepstakes

Joint promotion to award fight tickets

Published in CSP Daily News

TORONTO -- Mac's Convenience Stores Inc., a division of Alimentation Couche-Tard Inc., has joined forces with Xyience, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), to launch a joint promotion, the UFC 129 VIP Experience Sweepstakes. The consumer contest kicks off March 28 and runs through April 24, 2011, exclusively at all Mac's Convenience Stores throughout Ontario.

The grand prizewinner will be selected at random, and will receive a pair of tickets to the now soldout UFC 129 St. Pierre vs. Shields that is being held in Toronto [image-nocss] on Saturday, April 30. The winner and guest will receive VIP entry to Xyience's pre-fight and post-fight parties, and experience a special meet and great with various UFC fighters. In addition, the winner and his/her guest will receive tickets to the UFC Fan Expo, which is being held in Canada for the first time, on April 29 and 30 at the Direct Energy Centre in Ontario.

During this time, there will also be special promotional pricing on Xenergy: two cans for $4.

Starting on April 24, 2011, Mac's will be launching a weeklong social media contest and the grand prize will include another pair of tickets to UFC 129.

"Working with key retail partners like Mac's to truly engage the consumer in the Xyience brand allows us to share the spirit of the MMA lifestyle that we work very hard to support," said Gus Prokos, Xyience's vice president of sales for Canada. "Mac's, and the entire Couche Tard family, understands our brand's message--they make the execution of these promotions seamless and have enabled Xyience to enjoy a strong presence in the Canadian market. We're certain that our UFC 129 promotion will be nothing short of a knockout success."

Xyience, headquartered in Las Vegas, is a nutrition company for athletes and fitness enthusiasts. Its energy drink brand, Xenergy, is carried throughout the United States and Canada at retailers including Mac's and Circle K.

Xenergy is a sugar- and calorie-free drink fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the "crash" inherent with most other energy drink brands, according to the company. Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme flavors include Fruit Punch, Orange Fuel, Citrus Slam, and Cherry Rush. Xenergy is available throughout the United States and Canada.

Mac's Convenience Stores Inc. is part of Laval, Quebec-based Couche-Tard, which currently operates a network of 5,904 convenience stores, 4,178 of which include motor fuel dispensing. The stores are operated by 12 business units, including nine in the United States covering 42 states and the District of Columbia, and three in Canada covering all 10 provinces.