Liquid Candy Deal

Advantage Sales & Marketing to represent Jolly Rancher Soda

Published in CSP Daily News

AUSTIN, Texas -- Advantage Sales & Marketing LLC has been appointed to represent Jolly Rancher Soda, the company said.

Jolly Rancher candy, founded in Golden, Colo., in 1949, is now a brand of The Hershey Co. Jolly Rancher Soda is produced by New Castle, Del.-based Elizabeth Beverage Co. under a licensing agreement with Hershey's. It comes in 20-oz. PET bottles.

Flavors include Green Apple, Orange, Grape and Watermelon. The flavor profiles of the drinks were formulated to match up with the candy.

Austin, [image-nocss] Texas-based Advantage Sales & Marketing provides a variety of retail services to clients in the food, club, drug store, mass merchandiser and convenience store class of trade. It offers new-item speed to shelf, maximized base distribution, plan-o-gram positioning and execution at point of purchase, and it provides a variety of solutions ranging from syndicated coverage to dedicated retail client teams, surge activities, retail auditing services and other merchandising programs.