The Latest From Mike's Hard Lemonade

Beverage maker turns 15, celebrates with product, packaging rollouts

Published in CSP Daily News

SEATTLE Wash. -- As Mike's Hard Lemonade Co. celebrates its 15th anniversary this month, the adult-beverage maker will celebrate with the debut of innovative beverages and flavors.

First introduced in Boston on April 1, 1999, Mike's Hard Lemonade Co. sold 2-million cases in its first year. Since then, total sales have hit more than 190-million cases from coast to coast in the United States.

Over its 15-year history mike’s has expanded from the original hard lemonade into 14 different flavors. The latest innovations to Mike's lineup include:

  • Mike’s Hard Peach Lemonade: A spring seasonal flavor that delivers the taste of right-off-the-tree fresh peaches, blended with the tartness of Mike’s signature hard lemonade.
  • Mike’s Frozen: Introduced last summer, these pouches have been bolstered with the addition of its newest flavor, Hard Mango Lemonade. Mike’s Frozen provides consumers with a totally different way to enjoy the coldest Mike’s ever by delivering a smooth ice crystal-like consistency in a portable pouch.
  • Reformulated Mike’s Lite Hard Lemonade: Now sweetened with a hint of honey for a natural taste, Mike’s Lite Hard Lemonade is available in lemonade and black cherry lemonade, it delivers the full flavor that Mike’s loyalists have come to expect with 30% fewer calories than original Mike’s Hard Lemonade and the addition of a higher strength of alcohol by volume--5%.
  • Mike’s Hard Smashed Apple Ale: Handcrafted with the juice of Washington apples for a crisp and natural taste.

Also new for 2014, Mike’s is debuting new, eye-catching packaging, centering its iconic lemon-shaped logo solely on "mike's," exemplifying the personal “first name basis” connection its loyal consumers have with the brand. The Mike’s portfolio has also further modernized its look and shelf presence with a new premium long-neck glass bottle.