Jetway Finds New Functional Beverage Niche

Ready-to-drink line targets relief, prevention of jet lag symptoms

Published in CSP Daily News

KAILUA, Hawaii -- Jetway Inc. recently launched its first four brands of Jet Lag Beverages. The ready-to-drink functional beverages target the relief and prevention of jet lag symptoms, said the company.

Jet Lag Beverage brand names are based on iconic destinations from around the world, and each flavor profile is based on the fruits and flavors that are indigenous to each region; for example, the "Beijing" brand is a black iced tea flavored with apples and peaches, two of China's top domestic fruit crops.

The initial four brands are "Honolulu" Jet Lag Water, "San Francisco" Jet Lag Water, "Beijing" Jet Lag Iced Tea, and "Tokyo" Jet Lag Iced Tea. Each beverage is packaged in a 16.9-oz. PET bottle.

Each Jet Lag Beverage contains a proprietary blend of five vitamins, six minerals and three herbs that biologically correlate with relief and prevention of specific jet lag symptoms. For example, the company said, water helps with hydration; Vitamins B3 and B5 are known to relieve anxiety and stress; Vitamin B6 prevents fatigue and headaches; zinc and selenium are trace minerals that help strengthen the immune system; calcium and magnesium prevent insomnia and promote restful sleep.

Jet Lag Beverages have no calories, no caffeine and all ingredients are Generally Recognized as Safe (GRAS) by the U.S. Food & Drug Administration (FDA). They do not contain melatonin.

Andrea Gall-Krasnick, president and owner of Jetway, said, "Jet lag is not a disease, it is a temporary disorder similar to a hangover or even pregnancy. Our beverages fit the conventional food category as defined by the FDA. I felt it was absolutely necessary to keep our beverages 100% safe to drink for adults as well as children."

Jetway plans to sell its Jet Lag Beverages in hotels, airports, onboard airlines, in convenience stores and grocery stores, pharmacies, travel centers, and other specialty stores, it said.

The company has an agreement with 5-Star Distribution, Honolulu, to provide direct-store delivery (DSD) services throughout the Hawaiian Islands. Jetway plans to expand sales and distribution to California within the next six months, it added.

Based in Kailua, Hawaii, Jetway Inc. is the manufacturer of Jet Lag Beverages in the U.S.; that is, ready-to-drink functional beverages that target relief/prevention of jet lag symptoms. Jetway's brands include Jet Lag Water and Jet Lag Iced Tea.

Keywords: 
packaged beverages