illy issimo Now Available in Resealable To-Go Bottles

Coffee drink launches in latte macchiato, cappuccino, mochaccino flavors

Published in CSP Daily News

MILAN, Italy & ATLANTA -- Made through a collaboration between illycaffe and The Coca-Cola Co., illy issimo is a ready-to-drink, Italian espresso style beverage that is now available in 9.5-oz. resealable glass bottles in three flavors: Latte Macchiato, Cappuccino and Mochaccino flavors.

With natural ingredients, no preservatives, added colors or flavors, illy issimo is a blend of 100% percent Arabica coffee packaged in a new bottle that offers an extra ounce of coffee and is best enjoyed chilled.

"To keep up with consumer demand, we are happy to offer three of our popular illy issimo flavors in larger single-serving bottles. We have taken the on-the-go, fast-paced lifestyle to the next level," said Tom Larsen, illy issimo general manager of venturing and emerging brands. "From 110-120 calories a bottle, illy issimo will continue to delight coffee enthusiasts and chocolate lovers without the guilt--whether in the car, while studying, at the office, or during any activity."

illy issimo Latte Macchiato is an espresso coffee drink blended with milk and sugar. illy issimo Cappuccino is an espresso taste blended with lowfat milk and cocoa, and Mochaccino delivers the first coffee made with Domori Cocoa, the same cocoa in eight-time Golden Chocolate Award winning Domori Chocolate, a delicacy otherwise unavailable in the United States.

illy issimo Latte Macchiato, Cappuccino and Mochaccino flavors are available in individual bottles with a suggested retail price of $2.49.

illy issimo first launched in the United States in 2009 and is the first premium ready-to-drink coffee made from illy's coffee blend and natural ingredients.

Venturing & Emerging Brands (VEB) is a dedicated operating unit of Coca-Cola North America charged with identifying high-potential growth brands in the North American beverage space for investment or ownership by Coca-Cola and exploring potential synergistic relationships with these investments. With direct access to the global resources and industry expertise of Coca-Cola and its system, VEB is positioned to develop emerging beverage brands to their full potential. VEB manages brands such as illy issimo, Cascal, Honest Tea, Sokenbicha and has an equity investment in ZICO Coconut Water.

Based in Trieste, Italy, illycaffe produces and markets a blend of espresso coffee under a single brand leader in quality. Consumers drink more than six million cups of illy espresso coffee every day. illy is sold in more than 140 countries and is available in more than 50,000 restaurants and coffee bars. espressamente illy, the chain of franchised Italian-style coffee bars is now in 30 countries and comprises more than 230 outlets. With the aim of spreading the coffee culture, illy has founded the Universita del caffe, offering theoretical and practical training on every aspect of coffee for coffee growers, coffee shops staff and enthusiasts.

Coca-Cola is the world's largest beverage company, with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, it is the No. 1 provider of sparkling beverages, ready-to-drink coffees and juices and juice drinks.