Heineken USA Names Shaket Sr. Director of Sales Finance

Dos Equis celebrating Cinco, Tecate Light celebrating Toyota Grand Prix

Published in CSP Daily News

Aaron Shaket

WHITE PLAINS, N.Y. -- Heineken USA has appointed Aaron Shaket as senior director of sales finance. Beginning March 26, Shaket will be responsible for strategically influencing the sales leadership team on business evaluation and resource allocation decisions.

"Aaron's diverse experience and strong leadership skills will be essential to the growth of our sales organization," said Gabriele Giudici, CFO of Heineken USA. "We've challenged him to drive our commercial spend effectiveness and ensure execution alignment with our commercial strategies to enable Heineken USA to reach its full potential, and we're excited to see the results that his insights and expertise will deliver."

Shaket joins Heineken USA from PepsiCo Inc., where he gained both strong sales leadership and commercial strategy experience in his roles as senior manager of retail finance for North America beverages and associate manager of the PepsiCo Global Corporate Strategy Group.

Prior to PepsiCo, Shaket served as a consultant at the Boston Consulting Group, where he led the go-to-market strategy for a leading international wine company, generating $25 million in incremental annual sales. Aaron also worked for Procter & Gamble in a variety of financial leadership positions in Europe

White Plains, N.Y.-based Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico.