Heineken USA Expands 'Beers of Mexico'

New 12-pack format joins 24-pack offering

Published in CSP Daily News

WHITE PLAINS, N.Y. -- Heineken USA is setting the stage for summer celebrations with the release of its "Beers of Mexico" variety pack.

The Beers of Mexico 12 packs and 24 packs, available this summer, contain equal quantities of Dos Equis Lager, Dos Equis Ambar, Tecate and Sol. These limited-release packs provide adult consumers with the opportunity to experience four of Heineken USA's Mexican beers in one convenient collection and retailers with a pack to help increase their Mexican beer sales throughout the summer.

"There is a wide variety in style and flavor among the Mexican beers in our portfolio," said Ryan Thompson, brand manager for Dos Equis & Sol. "The Beers of Mexico variety pack gives consumers the opportunity to taste and serve the best that Heineken USA and Mexico have to offer. This unique variety pack in 24-bottle format was very successful in large format stores in 2011. This year we are excited to offer a 12-pack format as well to allow for broader distribution across all retail channels."

The variety pack includes the following brands and styles of Mexican beer:

  • Dos Equis Lager.
  • Dos Equis Ambar, a Vienna-style amber lager.
  • Tecate.
  • Sol, "Mexican sunshine beer" with a fresh malty, lemony flavor and soft dry finish.

"Summer is a huge selling season for Mexican beers," added Thompson. "The Beers of Mexico sampler provides retailers with the perfect pack to promote to their customers as their outdoor celebration solution."

Based in White Plains, N.Y. Heineken USA Inc. is a subsidiary of Heineken International BV. Brands imported into the U.S. include Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale and Buckler nonalcoholic brew. Heineken USA is also the exclusive U.S. importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico.