Get Your Veggies from Minute Maid

Two new flavors added to Juices To Go product line

Published in CSP Daily News

Minute Maid adds two new flavors to Juices To Go product line

ATLANTA -- Minute Maid Juices To Go has added two new thirst-quenching flavors to its product line: Minute Maid Tropical Blend and Minute Maid Berry Blend. The new blends are the first Minute Maid Juices To Go products to contain vegetable juice, providing a blended fruit and veggie taste on the go. Minute Maid Tropical Blend and Minute Maid Berry Blend are available in convenient 15.2-fl.-oz. single-serve bottles and are perfect for active lifestyles, according to the company.

Minute Maid Tropical Blend and Minute Maid Berry Blend Beverages contain a variety of carefully selected fruit and vegetable juices. Minute Maid Tropical Blend is made with carrot, pear, mango and pineapple juices. And Minute Maid Berry Blend contains pear, grape, purple carrot, pumpkin, beet, blueberry, raspberry and strawberry juices. Minute Maid Tropical Blend contains 100% of vitamins A and C. And Minute Maid Berry Blend contains 100% of vitamin C.

“Our goal is to keep our fans refreshed with great taste and good nutrition, and we are excited to offer them more options from our Minute Maid Juices To Go product line,” said Charles Torrey, vice president of Minute Maid marketing. “Minute Maid Tropical Blend and Minute Maid Berry Blend are full of flavor and sure to provide active individuals with delicious refreshment on the go.”

The extension of the Minute Maid Juices To Go product line will be supported with an integrated marketing campaign that includes point-of-sale, direct-consumer engagement initiatives and advertising. Minute Maid Tropical Blend, Minute Maid Berry Blend and other Minute Maid Juices To Go varieties, including Minute Maid Orange Juice and Minute Maid Apple Juice, are available nationwide in convenience stores and anywhere single-serve juice is sold at a suggested retail price of $1.79-$1.99.

Minute Maid is a Coca-Cola Co. brand. The Coca-Cola Co. is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.