GATE Stores Offering New 'Fun Wine' Category

Cans now available at select locations in northeastern Florida

Published in CSP Daily News

JACKSONVILLE, Fla. -- GATE Petroleum convenience stores has announced a retail partnership with Friends Beverage Group LLC. Available immediately, GATE stores will now offer "Friends Fun Wine in a Can" in 27 locations in Jacksonville, Jacksonville Beach, Gainesville and St. Augustine, Fla.

Friends Beverage Group hopes to be an innovator in the wine industry with what it calls a new beverage category, Friends Fun Wine in a Can--a new, everyday drink that comes in slim cans. The collection is made from premium French grapes and comes in 8.4-ounce environmentally friendly cans (250 ml) equivalent to two 4.2-oz. servings. The new drinks are 6% alcohol and have 75 calories per serving.

"We are very excited to bring Friends Fun Wine in a Can to our convenience stores," said David Dill, vice president of GATE sales and marketing. "The product offers a new and unexpected twist on a category of beverages that many of our customers greatly enjoy. With an array of wines to suit any palette, we believe our customers will be pleased with the selection that Friends Fun Wine in a Can offers," he said.

Priced at $2.49 per two-pack, flavors include Red and White Sangria, and Rose, Original White, Strawberry and Peach Moscato. These new beverages are easily transported and quick-chilling. The convenience of these cans is furthered by their 100% recyclability factor, said the company.

Joe Peleg, CEO of Friends Beverage Group, said, "Friends Fun Wine in a Can is all about fun. It's an everyday beverage for anyone who enjoys wine or beer. Our cans allow consumers the portability and convenience to enjoy our wine anywhere, at any time. This affordably priced beverage is the ultimate accessory to fun, and we believe it will be a hit with GATE customers."

The company has developed additional Moscato flavors for launch in 2014, and additionally offers Friends Just Wine, a more traditional wine product also in cans, which currently includes Cabernet Merlot and Chardonnay Sauvignon with 12% alcohol.

Based in Jacksonville, Fla., GATE is a privately held, diversified corporation. Among operations in several industries, including real estate, hospitality and construction materials, GATE operates convenience stores throughout the southeastern United States in Florida, Georgia, Kentucky, North Carolina and South Carolina.