FUZE Fields New Line of Teas, Juice Drinks
Five new flavors hitting convenience store shelves this month
Published in CSP Daily News
ATLANTA -- FUZE has introduced a new collection of teas and juice drinks. The launch kicks off this summer, with a full offering of fountain and bottle/can package options available by the end of the year. The one-liter package is available now at convenience stores across the country.
The new selections from FUZE include Lemon Iced Tea, Honey & Ginseng Green Tea, Half Iced Tea & Half Lemonade, Berry Punch Juice Drink and Strawberry Lemonade Juice Drink.
"Our fans expect vibrant tastes from FUZE and we are excited to add five new flavors to the FUZE family," said Chris Johnston, tea director at Coca-Cola North America. "We expect our new teas and juice drinks will both refresh people and accelerate our momentum in this growth segment."
FUZE beverages offer consumers a source of vitamins B6 and B12, available in all FUZE products except Honey & Ginseng Green Tea. They are currently available in one-liter packages priced at 99 cents at participating retailers.
Additional FUZE offerings will debut throughout the remainder of 2012, the company said.
The Coca-Cola Co., Atlanta, offers consumers more than 500 sparkling and still beverage brands. Led by Coca-Cola, the company's portfolio features 15 $1 billion brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, it is a leading provider of sparkling beverages, ready-to-drink coffees and juices and juice drinks.