Four Loko to Add Blue Hurricane Flavor This Spring

Beverage maker will phase out Coco Loko

Published in CSP Daily News

Four Loko to Add Blue Hurricane Flavor This Spring

CHICAGO -- Phusion Projects LLC introduced its latest Four Loko flavor this week. Blue Hurricane will make its debut early this spring.

Blue Hurricane Four Loko, a “cyclone of tropical flavors,” continues the brand’s trend of bringing cocktail flavors to the beer industry. The new flavor will be available in 12% alcohol by volume in 23.5-oz. cans and replaces Coco Loko, which will be phased out as Blue Hurricane gains distribution.

Phusion timed the new Four Loko release to coincide with its Spring Escape marketing campaign, which will help promote the new flavor to adult consumers in two destination hot spots: Panama City, Fla., and South Padre Island, Texas. As part of the program, Phusion will be selecting 16 lucky winners (eight per city) to participate in its VIP Spring Escape Experience. This will include dinners, meet and greets with bands/DJs and a slew of free parties both day and night.

In addition to the VIP component, Four Loko will be sponsoring activities throughout the month of March in both cities, with Spinnaker’s Beach Club (Panama City) and Clayton’s Beach Bar (South Padre) acting as the base of operations in each market. Additionally, the Four Loko social media team will be on hand delivering live tweets, including daily band/DJ spotting and Fashion Shots of the Day.

“It’s the perfect time to roll out this particular flavor of Four Loko as Blue Hurricane has a tropical flavor that makes you feel like you’re on vacation,” said Jim Sloan, president of Phusion Projects. “Phusion Projects continues to showcase our ability to create new flavors that consumers love.”

Phusion Projects LLC is a Chicago-based, multi-brand alcoholic beverage company that sells its products--including Four Loko, Moskato Life and Earthquake--in the United States, Canada and several Latin America countries. Four Loko is available in nine different flavors.