Faygo Rolls Out Cotton Candy Soda

Launches new flavor with Detroit Bikes social media contest

Published in CSP Daily News

Faygo Cotton Candy Soda (CSP Daily News / Convenience Stores / Beverages)

DETROIT -- Soda maker Faygo Beverages Inc. is introducing its newest flavor, Faygo Cotton Candy, with a contest for fans to win a bicycle from its promotion partner, Detroit Bikes.

"With a 107-year record of pop innovation, Faygo fans have come to expect new flavors that are bold and unique," said Al Chittaro, executive vice president of Faygo Beverages, Detroit. "Cotton Candy was driven by consumers, as it was the most requested flavor in Faygo history. And fans are already voicing rave reviews for Faygo Cotton Candy. Our partnership with another celebrated Detroit brand, Detroit Bikes, is a great way to celebrate the launch of Cotton Candy with our loyal fans."

Faygo Cotton Candy joins more than 60 flavors in Faygo's beverage line. Cotton Candy is currently available in 24-oz. and two-liter bottles throughout the Midwest and in Faygo's online Pop Shop, and will be rolled out in other markets throughout the nation.

In a contest that began July 1, the company is asking Faygo fans to photograph themselves having summer fun with Faygo Cotton Candy and upload their photos to Instagram with the hashtag, #FaygoCottonCandy. The top-three Instagram photos generating the most "likes" by July 31 will win. The winners will be announced on Instagram, Facebook and Twitter and will receive a "Summer Fun Bonus" that includes Faygo Cotton Candy along with a bicycle from Detroit Bikes valued at $699 for first place; four tickets to Cedar Point amusement park for second place; and classes at an aerial arts or circus school for third place.

Also, on Fridays, Faygo will give fans the opportunities to win other prizes by connecting with Faygo on Twitter, Facebook and Instagram each Friday in July.

Founded by the Feigenson brothers, immigrant bakers from Russia, Faygo began as the Feigenson Brother Bottling Works in 1907. In the 1920s, they pared down their name to Faygo because it was too long to print on bottles. The entrepreneurs were also credited with coining the term "pop" for their soda because of the sound made when opening a bottle, according to the company. For more than 100 years, Faygo has developed beverages in a wide range of flavors, including Detroit favorites, Redpop and Rock & Rye. Faygo has been part of the Fort Lauderdale, Fla.-based National Beverage Corp. family since 1987.