Dream Water Partners With Tedeschi, Other Retailers

Forges deal with six major regional grocery, c-store, mass merchant chains

Published in CSP Daily News

MIAMI – Dream Products LLC has announced a partnership alliance with six major regional grocery stores, convenience stores and mass merchant chains--Albertson's LLC, Brookshire's Food & Pharmacy, Homeland Stores, Fred's Super Dollar, King Kullen, Tedeschi Food Shops and Reasors--selling Dream Water, the company's flagship zero-calorie, all-natural rest and relaxation shot, at these retailer's checkout areas.

Dream Water launched in New York in late 2009 and is now distributed nationwide in more than14,000 points of sale through retailers including Walgreens, Wal-Mart, GNC, Duane Reade and Paradies Shops that has stores in more than 70 U.S. airports.

The partnership with Albertson's, Brookshire's, Homeland Stores, Fred's, King Kullen, Tedeschi and Reasors will allow Dream Water to continue its focus on territory-specific penetration, adding key territorial retailers alongside national retailers, as it expands its distribution reach throughout the United States.

Dream Water is the first water that helps consumers relax and fall asleep, according to the comapny. The proprietary formula includes a blend of natural ingredients: GABA (to help relax), Melatonin (to help induce sleep) and 5-HTP Tryptophan (to help improve the quality of sleep). The 2.5-oz. Dream Water shot is all-natural, contains zero calories and has no preservatives.

"We are extremely excited to continue rolling out our strategic regional initiatives with partners such as Albertson's, Brookshire's, Homeland, Fred's, King Cullen, Tedeschi's and Reasor's. We greatly appreciate the confidence they have shown in Dream Water by creating a program that assures Dream Water will reach their customers properly through highly visible checkout area placements," said Joseph Lekach, executive vice president of sales of Dream Products, the holding company for Dream Water.

Established in 1923 in Rockland, Mass., Tedeschi Food Shops is a leading New England-based family-owned and -operated convenience store chains, with more than $600 million in annual revenue. The company operates 190 c-store locations throughout Massachusetts, New Hampshire, Rhode Island and Connecticut. Tedeschi Food Shops provide its customers with a family of quality proprietary brands: TD's Deli and Tedeschi Fresh Foods, Tedeschi Select and Tedeschi Fuel.

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packaged beverages