Dasani to Debut Dasani Drops

Flavor enhancers give on-the-go water drinkers ability to customize

Published in CSP Daily News

ATLANTA -- Starting this fall, Dasani, Coca-Cola's water brand, has rolled out Dasani Drops, a zero-calorie liquid beverage enhancer that allows people to add a veritable burst of flavor to their water.

Its four flavors include Strawberry Kiwi, Pink Lemonade, Pineapple Coconut and Mixed Berry

By flipping the cap and squeezing the bottle, water drinkers can customize their water and mix in a little or a lot of flavor.

"Dasani Drops is the perfect solution for those who want to mix things up with a refreshing splash of flavor in their day," said John Roddey, vice president of water, tea and coffee for Coca-Cola North America. "Dasani Drops gives people a new way to enjoy drinking water by pumping up the taste of Dasani with a simple squeeze of the easy-to-carry bottle."

Dasani Drops will be packaged in a squeezable 1.9-fluid-ounce bottle with a flip-top cap for those on the go. Each bottle provides value by offering 32 servings per container, more servings than other flavor enhancer options.

Beginning in October, the four flavors will be available in a wide variety of retail locations across the country where Dasani is sold.

The company will support the debut of Dasani Drops with an integrated marketing campaign, including digital, print and out-of-home advertising and in-store bundle offers. At local stores, on college campuses and at concerts across the country, sampling teams will give people a taste of how to punch up the flavor with Dasani Drops.

Atlanta-based Coca-Cola is the world's largest beverage company. Led by Coca-Cola, the world's most valuable brand, its portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, it is a leading provider of sparkling beverages, ready-to-drink coffees and juices and juice drinks.