Crystal Light Launches Summer Promotion

Gives away free sunscreen with any lemonade purchase

Published in CSP Daily News

NORTHFIELD, Ill. -- Kraft Foods' Crystal Light is offering a new promotion to help boost beverage profits by featuring a free bottle of sunscreen with a customer’s purchase of any Crystal Light Lemonade product.

Customers who purchase any Crystal Light Lemonade product will receive a free sunscreen at the register. To help retailers execute and communicate this promotion, a free promotional kit includes:

  • 75 branded sunscreens
  • 2 counter cards
  • 2 clings
  • 2 hangtags
  • 2 wobblers

As the consumption of carbonated beverages continues to decline, low-calorie alternatives are in demand now more than ever, according to Kraft. Crystal Light, the No. 1 selling non-carbonated, sugar-free drink mix with 90% aided brand awareness, can help offset the decline in sugary beverage sales, Kraft said.

With only five calories per serving, Crystal Light is the perfect summer accompaniment. Plus, retailers can choose from a variety of formats to meet their business needs: On-The-Go powdered sticks, Bag-In-Box liquid concentrates, powdered soft-drink mixes, liquid water enhancers or ready-to-drink bottles.

Kraft Foods Group Inc., Northfield, Ill., is one of North America’s largest consumer-packaged-food and -beverage companies, with annual revenues of more than $18 billion. Its iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.