Corona Running 'Live It Share It Win It' Summer Promotion

Digital, social campaign includes photo contest

Published in CSP Daily News

CHICAGO -- This summer, leading imported beers Corona Extra and Corona Light will offer a variety of opportunities for customers to enhance their summer experiences through the new "Live it. Share it. Win it." promotion.

Now through July 31, through a fully integrated digital and social campaign, Corona is encouraging fans to capture and upload photos enjoying Corona-inspired summer activities and tag them on CoronaSummer.com for a chance for their photo to appear in an upcoming Corona advertisement.

Additionally, Corona will be giving away hundreds of weekly prizes and one of four U.S. travel package grand prize experiences through codes on specially marked packages of Corona Extra and Corona Light in stores across the country.

"Corona is all about showing our customers that they can find their beach even if they're miles away from the sand," said Jim Sabia, chief marketing officer for Crown Imports, Corona's exclusive U.S. importer. "This summer we're taking the opportunity to ensure our customers enjoy themselves however, whenever and wherever."

Corona's "Live it. Share it. Win it." promotion will include a fully integrated marketing campaign with new point-of-sale (POS) and out-of-home (OOH) placements, radio, digital banners and a new TV spot, the "Summer Cooler."

Corona is also expanding its presence at retail through partnerships with top summer snack brands Wholly Guacamole, Snyder's, Old El Paso, Evian, Corn Nuts and Frank's Red Hot to offer pairing discounts at select locations.

Chicago-based Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire United States. The Modelo portfolio includes Corona Extra, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (select markets) beer brands. Crown also imports the Tsingtao beer brand in the United States.