Coca-Cola Unveils 90-Calorie Mini Can
Other brands will also feature new 7.5-fl.-oz. packaging
Published in CSP Daily News
ATLANTA -- The Coca-Cola Co. has introduced a new 90-calorie mini can "to give consumers a better way to manage their calories," it said. The 7.5-fluid ounce mini can carries the Coca-Cola contour-shaped bottle image in white with a red background. Additional brands that also will feature the sleek mini can packaging include Sprite, Fanta Orange, Cherry Coca-Cola and Barq's Root Beer. It will be sold in eight-packs.
Consumers in Washington, D.C., and New York City will get a first glimpse of the 90-calorie mini can when it debuts in December, the company said. The rollout [image-nocss] will expand to the rest of the country and be well underway by March 2010.
"The Coca-Cola mini can is a great option for smaller thirst occasions, and for calorie-conscious consumers," said Hendrik Steckhan, president and general manager of sparkling beverages for Coca-Cola North America, Atlanta. "Our new sleek mini can supports the idea of moderation and offers people yet another way to enjoy their favorite Coca-Cola beverage."
The package introduction comes in the wake of a recent global commitment from Coca-Cola to put calories front-of-package on nearly all its products.
Along with Coca-Cola, the company's portfolio includes Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee, among other many brands.