Coca-Cola Returns to Volume Growth
CEO outlines challenges, emphasizes goal to diversify
Published in CSP Daily News
ATLANTA -- In its third quarter, Coca-Cola Enterprises reported an international volume increase of 2.5%, reflecting improved weather and ongoing marketing initiatives, including the "Share a Coke" campaign.
Sparkling drinks grew approximately 4%, including growth of 5% for Coca-Cola trademark brands. This includes growth of 4% for Coca-Cola and 23% for Coca-Cola Zero.
Atlanta-based CCE’s portfolio of energy brands grew 15%, driven by growth of the Monster and Relentless brands. Still beverages declined 5%, including a 6% decline in water, lapping growth of 21% in the same quarter a year ago.
“Our return to volume growth in the quarter was driven by our operating strategies, customer and consumer support of our brands, and beneficial weather,” said John F. Brock, chairman and chief executive officer. “While we are pleased to return to volume growth, we continue to face persistent macroeconomic headwinds, a challenging consumer and customer environment, and dynamic competitive conditions that are impacting our near-term outlook.
“Long term, we are focused on growth opportunities and realizing the value of our diversified brand portfolio, executing at the highest levels every day, and effectively managing each lever of our business,” Brock said.