Coca-Cola Recommends New Pricing for 7.5-oz. Mini Can

Extends to Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta Orange, Seagram's

Published in CSP Daily News

ATLANTA -- The Coca-Cola Co. has officially announced that it will provide a more affordable price point for the popular 7.5-oz. mini can to expand consumer's options for purchasing Coca-Cola beverages. The new price point will make the mini can more accessible during smaller thirst occasions, the company said.

The new recommended pricing for an eight-pack of Coca-Cola mini cans will reduce the average price for the package to just under $3. This makes the per-can cost comparable to that of the 12-oz. can fridge pack for most of the year.

"We are constantly listening to our consumers as we strive to provide them with the right Coca-Cola beverage in the right package and price point, for the right occasion" said Katie Bayne, president and general manager of sparkling beverages for Coca-Cola North America. "Consumers today want affordable options for their favorite beverages. And the new mini can pricing makes it even easier for consumers to enjoy the great taste of their favorite Coca-Cola beverage even when they want a little less."

The Coca-Cola mini was the first portion control beverage to be introduced in a sleek design in 2009, said the company. Now in 2011, for the first time in the beverage category, the popular portion control package is available at an affordable everyday price.

The new recommended pricing is being introduced to the Coca-Cola System and extends to the entire line of mini can beverages including: Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta Orange and Seagram's.

Consumers will soon see even more package options for Coca-Cola beverages. A new 12.5-oz PET bottle will be available for Coca-Cola trademark brands this fall. This new package joins the 16-oz., 20-oz. and one-liter packages that are sold at retailers throughout the country.

Coca-Cola also provides front-of-pack calorie labeling on its beverages to ensure consumers can make informed beverage choices.

Atlanta-based Coca-Cola is the world's largest beverage company, with more than 500 sparkling and still brands. Led by Coca-Cola, the company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, it is a leading provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.

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