Coca-Cola, Godiva Get Decadent

Team up to roll out new beverages

Published in CSP Daily News

ATLANTA -- Coca-Cola North America and Godiva Chocolatier have launched a new line of premium-blended indulgent beverages called Godiva Belgian Blends. They provide a revitalizing experience more decadent than just plain coffee."

Godiva Belgian Blends will roll out with three flavorsDark Chocolate Mocha, Milk Chocolate Mocha and French Vanilla Lattein a sequenced national launch beginning July 31. Godiva Belgian Blends will be sold in 9.5-fl.-oz. glass bottles, in singles and four packs, at convenience stores, supermarkets and other retailers.

Advertising agency will be Leo Burnett, Chicago.

"This is a great opportunity for us to extend our strong portfolio of licensed products by combining the world's leading premium chocolate brand with the beverage marketing expertise and distribution capabilities of Coca- Cola North America, "said Jim Goldman, president of Godiva Chocolatier Worldwide, New York.

"Collaborating with Godiva on a beverage line like this is a great opportunity for Coca-Cola North America, and builds upon the reputation of both companies," said Don Knauss, president and COO of Atlanta-based Coca-Cola North America.

Godiva Chocolatier is a unit of the Campbell Soup Co. Coca-Cola North America is a unit of The Coca-Cola Co.

Other recent product rollouts form Coca-Cola North America include Minute Maid Light Cherry Limeade, Minute Maid Just 10, Bacardi Mixers Mojito and a new 10-fl.-oz. PET plastic bottle for Minute Maid Juices to Go.