CCE Begins Distribution of Slammers

Initial shipment kicks off agreement

Published in CSP Daily News

NORTH PALM BEACH, Fla. -- Bravo! Foods International Corp., a brand development and marketing company that manufactures, promotes and distributes fortified, flavored milks, has shipped its Slammers milk drinks to Coca-Cola Enterprises Inc. (CCE), under CCE's initial order for distribution in the United States.

Bravo! Foods also advised that, subsequent shipment of the initial order, it received replenishment orders from CCE for additional cases of the company's Slammers product.

On Nov. 1, 2005, CCE began distribution of Bravo![image-nocss] 's Slammers milk products in the United States under the Master Distribution Agreement signed by Bravo! and CCE in August.

Bravo! Foods CEO Roy Warren said, We anticipate that this relationship will continue to grow with the distribution of Slammers in the new and expanded sales channels that CCE brings to our business.

In preparation for November distribution, Bravo! shipped its Slammers in October pursuant to CCE's initial order under the Master Distribution Agreement. The shipments included Slammers Milky Way, 3 Musketeers, Strawberry and Orange Starburst, Vanilla and Chocolate Pro-Slammers and Vanilla and Chocolate Slim Slammers.

Since Bravo! began shipments to CCE in October for the November distribution launch, CCE has ordered additional Slammers product. The company reported that the total gross revenue represented by CCE's initial orders currently exceeds gross revenue in any previous quarter of Bravo!'s history.

Warren added, With shipments under CCE's first order a reality, we are aggressively seeking additional capacity for our shelf-stable plastic bottles to handle the anticipated new demand for our Slammers products in the marketplace.

Slammers milk drinks come in 14-oz. shelf-stable bottles that can be stored without refrigeration for up to six months, and distributed at ambient temperatures avoiding the additional costs and logistic hurdles associated with cold chain distribution.

Many of Bravo! Foods' Slammers line of extended shelf-life, single-serve milk drinks are cobranded through exclusive partnerships with Masterfoods, a division of Mars Incorporated, Marvel Entertainment and MD Enterprises (Moon Pie).

Slammers are now available at more than 30,000 stores nationwide, including such chains as 7-Eleven, A&P, Associated Grocers, Bi-Lo, Bruno's, C/S Metro, Dutch Farms, Giant Food Stores, Jewel, Mars, Pathmark, Piggly Wiggly, Ralphs, Safeway, Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified, Waldbaums, Walgreens and White Rose.