Bud Light Lime Introduces Straw-Ber-Rita

Adds taste of strawberry margarita to lime

Published in CSP Daily News

ST. LOUIS -- Anheuser-Busch launched Bud Light Lime Lime-A-Rita last April. Now Lime-a-Rita is launching a new flavor: Bud Light Lime Straw-Ber-Rita, an 8% alcohol by volume (ABV) flavored malt beverage that blends Bud Light Lime with the taste of an authentic strawberry margarita.

A 6% ABV version of Bud Light Lime Straw-Ber-Rita is available in Maine, New Hampshire and Tennessee

"The response to Lime-A-Rita, especially among nonbeer drinkers, was tremendous, and we knew we'd tapped into a winning insight we could build on," said Rob McCarthy, vice president of Bud Light. "Strawberries and margaritas have long gone hand-in-hand. Straw-Ber-Rita is a unique twist on a familiar flavor that only Bud Light Lime can deliver."

The new brand will be available in three pack sizes: 12-pack 8-oz. cans, four-pack 16-oz. cans and 24-oz. cans.

Based in St. Louis, Anheuser-Busch brews Budweiser and Bud Light, two of the world's largest-selling beers. Anheuser-Busch merged with InBev in 2008 to form the world's largest alcohol producer, with headquarters in Belgium.