Bud Dons 'Bowtie'

New design debuting for Budweiser can; Alexander Keith's launches three beers in U.S.

Published in CSP Daily News

ST. LOUIS -- Anheuser-Busch has revealed a new design for Budweiser, seen in its can and secondary packaging, that will roll out of U.S. breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year.

The new can design is Budweiser's 12th since A-B began offering its flagship brand in cans in 1936. The focal point of the design is Budweiser's bowtie, complemented by the Budweiser creed and Anheuser-Busch medallion.

"Budweiser's success is rooted in aspects of the beer that will never change--a crisp, [image-nocss] refreshing taste, an unwavering commitment to quality and the enormous pride we take in each batch," said Rob McCarthy, vice president, Budweiser. "Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bowtie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate."

Budweiser's new bowtie can and secondary packaging designs will be the global standard as the brand continues to expand internationally.

In other company news, Alexander Keith's recently announced the U.S. launch of three new brews: Nova Scotia Style Lager, Nova Scotia Style Pale Ale and Nova Scotia Style Brown Ale. The beers are now available in 22 states and the District of Columbia: Arizona, California, Colorado, Connecticut, the District of Columbia, Delaware, Florida, Indiana, Massachusetts, Maryland, Maine, Minnesota, North Dakota, New Hampshire, New York, Oregon, Pennsylvania, Rhode Island, Vermont, Washington and Wisconsin, as well as in the St, Louis market in Missouri and Illinois.

Nova Scotia Style Lager has a crisp finish with an assertive, but clean bitterness. Brewed with traditional two-row malt for a full, malty flavor, the Nova Scotia Style Pale Ale also includes a The three new beers are brewed at Anheuser-Busch's Baldwinsville, N.Y. brewery, and Alexander Keith's Canadian portfolio will continue to be brewed in Nova Scotia, British Columbia and Ontario.fruity, spicy and citrusy hop nose. The Nova Scotia Style Brown Ale is a classic full-bodied brown ale with hints of honey and caramel, balanced with a fresh hop aroma provided by the addition of cascade hops.

Based in St. Louis, Anheuser-Busch--a wholly owned subsidiary of Belgium-based global brewer Anheuser-Busch InBev--is a leading American brewer. The company brews the world's largest-selling beers, Budweiser and Bud Light, and distributes these and many other popular brands through a strong network of more than 500 independent wholesalers.

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packaged beverages