Bravo! Slams into 7-Eleven

Also extends motorsports, secures Redskin sponsorships

Published in CSP Daily News

NORTH PALM BEACH, Fla., -- Bravo! Foods International and 7-Eleven Inc. said that Bravo! has shipped its cobranded Milky Way Slammers for sale in the refrigerated dairy section of participating 7-Eleven convenience stores nationwide.

"Bravo! is a key player in helping 7-Eleven develop new products to meet the ever-changing needs of our customers," said Kurt Schumacher, category manager for dairy at 7-Eleven Inc., Dallas "The cobranding, taste profile and nutritional value offered by Milky Way Slammers makes the product a solid addition to our fresh, [image-nocss] daily-delivered dairy offering."

7-Eleven operates or franchises approximately 5,800 c-stores in the United States and Canada and licenses about 22,700 c-stores in 17 other countries and U.S. territories.

Bravo! also recently announced that it has extended its sponsorship agreement with Cagnazzi Racing and Pro Stock driver Erica Enders. The original three-race sponsorship will be extended for the next two races at Brainerd, Minn., and Memphis, Tenn., and the company will continue to monitor the marketing impact of the motorsports program on its Slammers Ultimate Milk.

And Bravo! Also recently announced that it will be a sponsor of the Washington Redskins football team. Plans for the upcoming sponsorship include advertising, promotions and concession rights. Terms of the sponsorship agreement allow Bravo! to sponsor the Washington Redskins for a period of two years, retaining the right to participate in fan events and football games with advertising, sales and promotional campaigns.

Bravo! Foods International Corp. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 states, Mexico and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand name Slammers.

Many of Bravo! Foods' Slammers line of extended shelf-life, single- serve milk drinks are cobranded through exclusive partnerships with Masterfoods, a division of Mars Inc.; Marvel Enterprises; and MD Enterprises (Moon Pie).

Slammers are now available at more than 30,000 stores nationwide, including such chains as 7-Eleven, A&P, Associated Grocers, BI LO, Brunos, C/S Metro, Dutch Farms, Giant Food Stores, Jewel, Mars, Pathmark, Piggly Wiggly, Ralph's, Safeway, Sam's Club, Shaw's, Shop Rite, Speedway, SuperTarget, Unified, Waldbaums, Walgreens and White Rose.