Bolthouse Farms LTO: Watermelon Mint Lemonade
Juice maker takes aim at the iced-tea category with newest flavor
Published in CSP Daily News
BAKERSFIELD, Calif. -- Bolthouse Farms is going the limited-time-only route this summer, sparking taste buds its new summer-only beverage--Watermelon Mint Lemonade.
Combining sweet lemons, cool watermelon and a hint of mint, this refreshing twist on a classic beverage will "make you want to reach for your flip-flops and sunscreen." Watermelon Mint Lemonade is rich in taste as the juice maker urges consumers to "put down that boring iced tea."
Watermelon Mint Lemonade sports a trifecta of flavorful goodness, according to Bolthouse, peak-season watermelon, lemons for classic refreshment and fresh mint to surprise unsuspecting taste buds. The drink is available for a limited time this summer in 52-oz. bottles.
Bolthouse Farms is a farm located in California's fertile San Joaquin Valley, known for high-quality consumer brands and innovative products. Bolthouse Farms is a market-share leader in growing and distributing carrots. In addition, Bolthouse Farms produces and sells super-premium juices, smoothies, protein shakes and café beverages under the Bolthouse Farms brand name. In recent years, Bolthouse Farms diversified its offerings by launching a line of premium refrigerated yogurt dressings and extra virgin olive oil vinaigrettes. The Bolthouse Farms mission is to change the way people consume healthy foods and beverages. The company was acquired by Campbell Soup Co. on Aug. 6, 2012.