Bolthouse Farms Forges Distribution Deal With Core-Mark
Will offer juice, smoothie lineup to convenience stores
Published in CSP Daily News
BAKERSFIELD, Calif. -- Bolthouse Farms, the largest producer of baby carrots and premium juice beverages in North America, has entered into a distribution agreement with Core-Mark Holding Co. Inc., one of North America's largest manufacturers of fresh and broad-line supply solutions to convenience stores.
"Our partnership with Core-Mark further enhances our mission to help consumers make the healthy choice the easy choice by increasing the availability of our premium juices," said Bill Levisay, chief customer officer at Bolthouse Farms." Core-Mark's extensive network makes them an ideal partner to expand our presence in the convenience retail market."
With this strategic agreement, store owners that work with Core-Mark will now have access to top Bolthouse Farms products including Bolthouse Farms Green Goodness Smoothie and Strawberry Breakfast Smoothie, along with Bolthouse Farms Protein Plus in chocolate and vanilla flavors. Retailers will be able to choose from more than 10 flavors.
Core-Mark services more than 30,000 c-store outlets around the country, making it one of the largest distribution partners of Bolthouse Farms.
"We are very excited to partner with Bolthouse Farms in the fast-growing premium beverage segment. The variety of their great-tasting portfolio is 'on fresh trend' and will offer our divisions a great lineup for their immediate consumption customers," said Rob Hoefs, marketing director for fresh/food service at Core-Mark.
Bakersfield, Calif.-based Bolthouse Farms is a market share leader in growing and distributing carrots. In addition, it produces and sells super-premium juices, smoothies, protein shakes and cafe beverages under the Bolthouse Farms brand name. In recent years, Bolthouse Farms diversified its offerings by launching a line of premium refrigerated yogurt dressings and extra virgin olive oil vinaigrettes.
Core-Mark, South San Francisco, Calif., is one of the largest marketers of fresh and broad-line supply solutions to the convenience retail industry in North America. Founded in 1888, Core-Mark offers a full range of products, marketing programs and technology solutions to approximately 30,000 customer locations in the United States and Canada through 28 distribution centers. Core-Mark services traditional convenience retailers, grocers, drug, liquor and specialty stores and other stores that carry convenience products.