The Beer Formerly Known as MGD 64

MillerCoors relaunches brand as Miller 64 nationwide

Published in CSP Daily News

CHICAGO -- MillerCoors has announced that beginning this month, Miller64, previously MGD 64, will be available to consumers across the country. It is now available at bars, restaurants and grocery stores across the country.

Miller64--still with 64 calories and 2.4 grams of carbohydrates per 12 ounces, as well as the same flavor--will be available in cans and clear bottles featuring the brand's new logo and smoky silver and red labels.

The national relaunch of Miller64 will be supported with new television, radio, digital and out-of-home advertising. The new marketing campaign demonstrates how Miller64 complements a balanced lifestyle for legal-drinking-age consumers who are committed to making good choices with their daily responsibilities and in their social lives.

"Whether it's the man who gets a little exercise playing recreational softball or the woman who takes the stairs instead of the elevator, we are confident consumers will appreciate that Miller64 won't undo all their efforts to maintain a balanced lifestyle," said Rita Patel, Miller64 marketing manager. "Miller64 is the perfect light-beer choice for today's consumers who are always on-the-go but strive to balance their responsibilities and social life."

MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the United States and Puerto Rico. Brands include Miller Lite, Coors Light, Coors Banquet, Miller Genuine Draft, Miller High Life and Keystone Light. The company also offers products such as Miller64 and Sparks.

The MillerCoors craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Co, Blue Moon Brewing Co. and the Blitz-Weinhard Brewing Co.

Chicago-based MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Co.