Bawls Bounces into Texas and Canada
Energy brand sees distribution opportunities
Published in CSP Daily News
TWINSBURG, Ohio -- Distribution of the Bawls Guarana line of products into Canada and Texas recently expanded due to a rekindled relationship between the brand and a former distribution partner, Beverage World of Ontario, and a distributor, Redstone Foods, expanding its reach.
Beverage World was founded in 1999 by Stefan Kergl to be the first importer of SoBe into The Great White North. Today, it is the exclusive importer of several drinks into the country and also manufacturer and distributer of their own beverage, Pop Shoppe. “Beverage is in my blood. I was practically born with a juice bottle in my mouth”, Kergl said. “I’ve always loved the Bawls brand, the uniqueness of the drink and its proprietary glass bottle, and I’m excited about bringing it into Canada once again.”
Redstone Foods of Carrollton, TX, a distributor and importer of specialty candy and fancy food items in the Dallas/Ft. Worth market has come onboard as the latest addition to the Bawls distribution network.
It serves thousands of businesses, including gourmet food stores, candy stores, florists, and gift shops among many other retail stores in 10 North Texas counties; a very significant market for the BAWLS brand. Redstone has been in the candy business for 46 years. Roughly two years ago, it saw a growing trend in the beverage sector, and a natural extension into the beverage business ensued. It is a family-run and -operated business now in its third generation of active leadership by the Rothstein Family.
Based in Twinsburg, Ohio, Bawls Guarana energy beverages are available at supermarkets, convenience stores and electronics retailers across the United States. Bawls Guarana is a refreshing, super-caffeinated line of sodas infused with Guarana, a naturally-caffeinated berry harvested in the Amazonian rainforest.