Bai Brands Signs Distribution Deal With Dr Pepper Snapple

Expanding select-market relationship to most major markets

Published in CSP Daily News

Bai Brands

PRINCETON, N.J. & PLANO, Texas -- Bai Brands LLC, maker of Bai 5, a line of all-natural, five-calorie, antioxidant-infused beverages, and Dr Pepper Snapple Group (DPSG) have announced a major distribution agreement.

Dr Pepper Snapple Group, a leading producer of flavored carbonated and noncarbonated beverages, has extensive direct-to-store and warehouse delivery capabilities. Bai Brands and DPSG have been working together over the last two years in select markets across the country, and the two companies will now partner in most major markets.

"Our relationship with Dr Pepper Snapple Group will allow us to rapidly rollout Bai to new markets and into the hands of those consumers," said Ben Weiss, founder and CEO Bai Brands.

"We have tested the Bai brand in select markets with great success over the last several quarters," said Jeff Conrad, vice president of market development for DPSG. "There is no question that Bai fits exceedingly well with our portfolio of leading brands, and we expect this new choice to be very well received by consumers from coast to coast."

Recent new marquee retailers which will be serviced by Bai and DPSG include market-leaders such as Jewel-Osco, Stop & Shop, Duane Reade and Safeway, plus more than 100 additional Costco stores throughout the country.

"Over many years, DPSG has expertly assembled what we feel is the most competitive route to market for beverages in this country," said Ken Kurtz, president of Bai Brands. "The great taste, all natural ingredients and use of the coffeefruit as a source of antioxidants are driving strong consumer demand for Bai, and so we are very pleased to work with DPS to complete our national distribution footprint."

Bai Brands is a Princeton, N.J.-based company founded in August, 2009 by entrepreneur and coffee industry pioneer Ben Weiss. Bai 5-Calorie antioxidant infusions are only five calories, infused with coffeefruit and flavored with exotic fruit juices. They are naturally sweetened, gluten free, Kosher, vegan, soy-, BPA- and GMO-free.

Plano, Texas-based Dr Pepper Snapple Group is a leading producer of flavored beverages in North America and the Caribbean. Its more than 50 brands include six of the top 10 non-cola soft drinks, and 13 of its 14 leading brands are No. 1 or No. 2 in their flavor categories, the company said. In addition to its flagship Dr Pepper and Snapple brands, its portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda.