7-Eleven Will Be Exclusive Retailer of AriZona's Cherry Lime Rickey
Consumers chose AriZona Beverages' 20th anniversary flavor design
Published in CSP Daily News
WOODBURY, N.Y. & DALLAS -- After a three-month contest initiative, AriZona Beverages USA LLC has announced that consumers have chosen its Cherry Lime Rickey design, and it will be sold exclusively at 7-Eleven stores as soon as September 2012.
The 20th anniversary flavor's label was voted based on international submissions from designs submitted to AriZona's microsite, arizona20years.com, during the contest. Of the final five designs, Kenny Vidinich's OneVibe design received the most fan votes for the winning label. Vidinich is the creator of OneVibe creative studio in Honolulu. Other finalists included Ricky Linn of Pasadena, Calif.; Satchel Vestil of Cebu, The Philippines; Manuel Peon of Mexico; and Tin Bacic of Croatia.
This is the first AriZona beverage to be completely created by fans, and AriZona is partnering with 7-Eleven to make Cherry Lime Rickey's debut on the market.
"The 20th Anniversary Contest is our way of thanking AriZona's loyal fans, as well as allowing their voice and creativity to come to life. It is from them that we, as a brand, have always drawn our inspiration from and we want to make sure they know that we are fans of theirs as well," said Jackie Harrigan, AriZona's global communications director. "7-Eleven was a natural choice for us to debut and exclusively sell the Cherry Lime Rickey flavor. Just like AriZona products, 7-Eleven is American founded with stores accessible worldwide and has the same loyal consumer following."
Cherry Lime Rickey will not only be available in 7-Eleven stores nationwide, but each can will feature a QR code that will unlock more prizes when scanned. The QR capability is another first for AriZona, and the brand hopes that it will demonstrate its gratitude to the fans for making it a leading ready-to-drink tea with exclusive AriZona swag including a grand prize, fully wrapped, all-American vehicle.
AriZona Beverages USA was founded in Brooklyn in 1971 by Don Vultaggio and John Ferolito and remains a privately held and family-run American business based in Woodbury, N.Y. It makes AriZona Iced Tea, waters, juices, energy drinks, sports drinks and powdered tea mixes. The company has begun worldwide expansion starting with South America, Europe and Asia.
Based in Dallas, 7-Eleven operates, franchises or licenses more than 9,300 7-Eleven stores in North America. Globally, there are more than 46,800 7-Eleven stores in 16 countries. During 2011, 7-Eleven stores worldwide generated total sales of more than $76.6 billion.