7-Eleven, White Hen to Roll Out Coffee Carafe
One-gal. containers to be offered chainwide by both retailers
Published in CSP Daily News
HANOVER, Md. -- 7-Eleven Inc. and White Hen Pantry Inc. will introduce International Dispensing Corp.'s new Beverage Carafe packaging for the on-the-go coffee market chainwide.
IDC's Beverage Carafe is being rolled out nationally to selected 7-Eleven stores on Oct. 1, 2005. Dallas-based 7-Eleven plans to complete the national rollout by November 2005 at its approximately 6,500 7-Eleven stores in the United States and Canada, IDC said.
All 216 Chicago-area White Hen c-stores will roll out the Beverage Carafe during the week of [image-nocss] Sept. 26, 2005. "We feel it will be instrumental in driving our coffee program to the next level," said Carol Ann Sandell, coffee category manager of Oak Brook, Ill.-based White Hen. "We can now, efficiently and safely, provide our customers the opportunity to transport their favorite coffee to share with friends, colleagues and business associates."
Hanover, Md.-based IDC's patented carafe enables consumers to safely carry one gallon (128 fluid ounces) of hot coffee and keep it hot for up to three hours. Target customers include construction and road crews, college students and faculty, office personnel for business meetings, and people participating in any kind of group function. The Beverage Carafe's suggested retail price is $11.99, filled with hot coffee. Both convenience chains are offering a refill program in select markets.
Both 7-Eleven and White Hen have worked with IDC to produce their own customer graphics for the side panels of the Beverage Carafe. The corrugated panels give retail outfits prime marketing and promotional opportunities on both side panels, using four-color graphics. Each company will display its logo and any desired verbiage on the 13-in. corrugated side panels.
"We have recently revamped our coffee program and introduced this new beverage carafe as a way to heighten our appeal to the on-the-go consumer. The side panels of the carafe are an attention-getting, leave-behind piece that attract additional passive advertising," said Ari Frank, marketing and advertising manager of White Hen.
IDC's Beverage Carafe is the only disposable, refillable product in the industry, the company said. The 3-in. spout enables consumers to safely and quickly fill the package. The carafe can be used for regular and decaf coffee, flavored coffees and teas, and it will also keep cold beverages cold. It features a reinforced plastic carrying handle. The inner liner maintains a constant temperature and can insulate hot and cold liquids for up to three hours after filling. The product is comprised of a sterile, flexible, biax nylon pouch attached to a rigid plastic frame, with corrugated side panels that attach to the outside of the frame. A utility patent for the carafe was granted to IDC by the U.S. Patent & Trademark office in April 2002.
Through testing, IDC has found that the shatterproof carafe not only keeps product insulated for three hours with minimal temperature change, it can also safely withstand trauma, such as being dropped. The standup pouch prevents splash back during filling.