7-Eleven, Coke Want Soccer Fans to Have a Ball

Convenience stores in 12 countries participating in World Cup promotion

Published in CSP Daily News

Coca-Cola 7-Eleven World Cup (CSP Daily News / Convenience Stores / Beverages)

ATLANTA & DALLAS -- Coca-Cola is inviting World Cup fans across the globe to celebrate with 7-Eleven stores. The beverage company is helping 2014 FIFA World Cup fans score premium soccer collectibles found exclusively at some 35,000 participating 7-Eleven convenience stores in 12 countries.

In the United States, c-store merchandise includes size-5 commemorative soccer balls, emblazoned with colorful 2014 FIFA World Cup and Coca-Cola trademarks.

People can purchase exclusive 16-ounce cans of Coca-Cola with a QR code that, when scanned, brings them to a website with special fan content. Once there, soccer fans around the world can download exclusive mobile wallpapers for smartphones, gain access to a 2014 FIFA World Cup mobile game and a link to the 7-Eleven smartphone app.

Fans who purchase two of the specially marked Coca-Cola cans also will receive $1 off the suggested retail price of the soccer ball available at participating c-stores.

This program expands across the globe to include additional exclusive soccer memorabilia including bracelets with 22 collectible, plug-in charms and unique 2014 FIFA World Cup mascot figurines that form a map of Brazil when fans collect them all. Coca-Cola promotions and products vary by country and are available while supplies last at 7-Eleven stores in the United States, Canada, Mexico, Japan, Thailand, China, Hong Kong, Philippines, Indonesia, Malaysia, Denmark and Sweden.

"The FIFA World Cup is a one-of-a-kind sports phenomenon that captures the attention of sports enthusiasts around the globe," said Chris Tanco, executive vice president of 7-Eleven and head of international. "Thanks to the support of Coca-Cola, this promotion marks the first time we've had anywhere near 35,000 7-Eleven stores participating in one event at the same time."

Coca-Cola and 7-Eleven began working together more than two years ago to produce an exclusive shopper experience for their collective soccer fan family. Coca-Cola has sponsored the FIFA World Cup since 1974. During the previous games in 2010, more than 700 million people watched the final match. This 2014 tournament concludes July 13.

The Coca-Cola Co., Atlanta, offers beverage brands including Coke, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, it is a leading provider of sparkling beverages, ready-to-drink coffees and juices and juice drinks.

7-Eleven, Dallas, operates, franchises or licenses more than 10,300 7-Eleven stores in North America. Globally, there are approximately 53,100 7-Eleven stores in 16 countries. During 2013, 7-Eleven c-stores generated total worldwide sales close to $84.5 billion.

Part of CSP's 2014 Convenience Top 101 retailers