Vuse Embraces High-Tech Attributes with CES Appearance

Published in CSP Daily News

Utah to be added to e-cigarette’s test market

WINSTON-SALEM, N.C. -- R.J. Reynolds Vapor Co. will showcase its innovative Vuse Digital Vapor Cigarette to a global audience at the 2014 international Consumer Electronics Show (CES), running Jan. 7 through Jan. 10 in Las Vegas.

Designed and assembled in the United States using state-of-the-art automated equipment, Vuse is the world’s first and only digital vapor cigarette (e-cigarette), according to the company. Vuse provides a consistent and superior experience for adult tobacco consumers because it contains Smart Technology--a digital microprocessor that works in conjunction with a smart memory chip to control major aspects of product performance, from vapor delivery to battery management.

“With its cutting-edge design, Vuse is a game changer for adult tobacco consumers and the vapor industry as a whole,” said Stephanie Cordisco, president of RJR Vapor Co. “We are excited to be at CES to showcase the innovative technology that enables Vuse to provide the perfect puff, first time, every time.”

Vuse will be the only vapor product affiliated with a major U.S. tobacco company represented at CES. Vuse has been available in Colorado since July and has quickly become the best-selling vapor product in the state, the company stated. Cordisco said that following the positive results in Colorado, the company will expand the VUSE line to Utah in January, before planned national distribution by mid-2014.

“We said from day one that Vuse was a game changer, and initial feedback from Colorado is that adult tobacco consumers agree,” Cordisco said. “While we are thrilled with our results to date, we are even more excited about taking a big step forward and growing the brand nationally in 2014.”

Vuse media kits and company representatives will be available at the Las Vegas Convention Center’s South Hall 4 (booth #36620) from Jan. 7 to Jan. 10. RJR Vapor Co. executives will also be on hand to discuss the product and answer questions.

R.J. Reynolds Vapor Co., a subsidiary of Reynolds American Inc., Winston-Salem, N.C., manufactures and markets Vuse e-cigarettes.